He had a ton of ‘70s issues of Time at school back then, and allowed him to remove some (well a lot, ha ha) of the ads from them. Well, him and Jim Smith, Toms buddy in Chicagoland, from whom he´s bought a substantial portion of my collection! But he digress. So he’s to blame for his ever-growing promo collection, which continues to the present day. ![]() He’s the one who got me hooked on those little models. At the time, circa 1992, he was still driving a light metallic blue 1967 Galaxie 500 two-door hardtop that he bought new, and he collected Ford dealer promotional model cars. Tom Klockau re-discovered the following ads while going through vintage Time magazines collected way back when he was in grade school. ![]() Starting in the late 1950s and continuing at least through the mid-1970s, they were very unique and clever, so much so that VW has brought this advertising style back a few times these past couple of decades. Odds are, you’ve seen one of them, even if you don’t have even a minor interest in classic VWs. ![]() The firm of Doyle Dane Bernbach, one of those Mad Men-style outfits which would later yield pride of place to new-generations firms like Chiat/Day and Wieden+Kennedy, was responsible for most of Volkswagen of America’s most memorable advertisements.
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